Bull riding has always represented courage, athleticism, determination, and the unmatched connection between rider and animal. Now, a new chapter in the sport is beginning.
Introducing United Bull Riders (UBR) — a new team-based bull riding organization bringing high-energy competition, elite athletes, and unforgettable entertainment experiences to fans throughout the Midwest.
Built around the excitement of professional bull riding while creating a fresh and competitive team format, UBR is designed to bring riders, fans, and communities together for a new generation of bull riding events.
What Is United Bull Riders (UBR)?
United Bull Riders (UBR) is a new bull riding organization focused on team competition, championship points, and fan-focused events.
Throughout each season, teams will compete for championship points and the opportunity to qualify for the UBR Finals, where the inaugural United Bull Riders Team Champion will be crowned.
UBR combines the individual skill and toughness that define bull riding with the energy and strategy of team competition. Every ride matters. Every point counts. Every event moves teams one step closer to the championship.
A New Partnership Between Bull Riders, Fans, and Communities
The creation of United Bull Riders marks an exciting transition for several established Midwest bull riding events.
Three popular events that have entertained fans in Indiana, Kentucky, and Illinois are now coming together under the UBR banner:
The Evansville UBR — Evansville, Indiana
Held annually in late May, The Evansville UBR brings world-class bull riding action to Evansville, Indiana.
Known for its exciting atmosphere and passionate fans, this event kicks off the season with high-energy competition as teams begin their pursuit of championship points.
Bulls in the Park — Marion, Illinois
Taking place each July, Bulls in the Park brings the excitement of bull riding to Marion, Illinois.
This community-focused event combines thrilling competition with an unforgettable fan experience, making it one of the Midwest's must-see summer bull riding events.
Bull and Ghouls — Owensboro, Kentucky
Held each fall around Halloween, Bull and Ghouls delivers a unique bull riding experience unlike any other.
Combining the intensity of professional bull riding with a fun Halloween atmosphere, this Owensboro event has become a favorite among fans looking for an exciting and memorable night of entertainment.
The Team Behind United Bull Riders
United Bull Riders is backed by Rally Point Events, an organization dedicated to creating memorable live entertainment experiences and bringing communities together through exciting events.
With experience producing successful events across the Midwest, Rally Point Events is committed to growing the UBR brand while continuing to deliver high-quality experiences for riders, sponsors, and fans.
The goal is simple:
Create incredible bull riding events, support talented athletes, and build lasting experiences for fans and communities.
More Than Bull Riding — A Complete Fan Experience
While the competition inside the arena is at the heart of every UBR event, the experience extends far beyond the rides.
Fans can expect:
- High-energy bull riding competition
- Team-based championship battles
- Top-level athletes
- Family-friendly entertainment
- Community involvement
- Exciting event atmospheres
- Opportunities for sponsors and partners to connect with fans
Whether you are a longtime bull riding fan or attending your first event, United Bull Riders is bringing a new level of excitement to the sport.
The Future of Bull Riding Starts Here
United Bull Riders represents more than a new competition series. It represents a commitment to growing the sport, creating memorable experiences, and bringing communities together through one of the most exciting forms of competition in the world.
From Evansville, Indiana, to Marion, Illinois, to Owensboro, Kentucky, the future of bull riding is united.
Follow United Bull Riders throughout the season for event announcements, team updates, championship standings, and ticket information.
The ride is just beginning.
Frequently Asked Questions
What is United Bull Riders (UBR)?
United Bull Riders (UBR) is a new team-based bull riding organization featuring competitive bull riding events throughout the Midwest, including events in Evansville, Indiana; Marion, Illinois; and Owensboro, Kentucky.
Who organizes United Bull Riders?
United Bull Riders is organized by Rally Point Events, an event company focused on creating memorable live entertainment experiences.
Where are United Bull Riders events held?
United Bull Riders events are currently held in Evansville, Indiana; Marion, Illinois; and Owensboro, Kentucky.
What is the UBR Finals?
The UBR Finals is the championship event where qualifying teams compete for the title of inaugural United Bull Riders Team Champion.
When are United Bull Riders events held?
The Evansville UBR takes place in late May, Bulls in the Park takes place in July, and Bull and Ghouls takes place in the fall around Halloween.